Branding Michelle

...as long as they spell your name right.

I uncovered an article titled Is Any Publicity Good Publicity?. It essentially is a guideline on how to cover your behind when negative publicity smacks you in the a$$. There were no real articles I found that really gave good information about good publicity. I suppose this is because "If it isn't broke, don't fix it".

However, when it does break here is what you do:

-Acknowledge the situation quickly.
-Take responsibility for the situation.
-Devote resources to fix the situation.
-Provide a timetable for fixing the situation.
-Provide consistent updates about your progress in fixing the situation.
-Stick to the schedule and meet your deadline for fixing the situation.

Bad Publicity can be a good thing for the following reasons. If you do happen to stumble into some negative PR, the public loves a comeback story, and will in most cases give you another chance to start again. This only rings true if you handle the situation correctly (see above). If you do follow these rules and remain calm, you could potentially turn a frightening mishap into a media feeding frenzy. "We all dread being known as a loser. At the same time, it's happened to the best of us. Maybe the loser designation is a wake up call to start doing things differently and letting the world know that you're doing things differently. Better yet, actually do something different and tell the world about the results. It's a good way of celebrating change and recognizing your public and corporate responsibility."

Worthwhile quote found during reading:

"What looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers." Veronika (Ronnie) Noize, Marketing Coach.