While most people still believe that the entirety of the Middle East is shrouded in conservative religious fervor, Dubai is an undeniable contrast. This is reflected in every magazine, mall, billboard, and television commercial. Barely dressed mannequins peer out from lingerie shops in local mall windows, existing in close proximity to completely veiled Muslim women. This is the dichotomy that is Dubai.
Take this advertisement for example. Take a good look.
If you understand this advertisement you will realize why this cheeky ad shocked me. This ad was a supplement to the weekend edition of Gulf News, the regions most widely read English newspaper. It was the first page spread, giving it maximum exposure. I can't imagine that an ad like this would ever be placed in a major American newspaper supplement, as it would raise some moral issues. Other than in US "Men's Magazines", a.k.a. Maxim and the like, ads of this variety are few and far between.
Dubai's moral promiscuity baffles me.
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about me
- Michelle B
- After graduating from the Art Institute of Colorado in September '07 with a B.A. in Advertising, Michelle moved from the Rocky Mountains to the Emirate of Dubai to pursue her career. Within a month of her move, Michelle was enlisted by the Middle East's largest real estate agency, Better Homes, to be part of its in-house marketing department. Less than twelve months later, Michelle ascended to the position of Design Manager. Currently she resides in New England pursuing freelance endeavors.
It's interesting! I'd totally expect it in north western europe but not in the middle east...very interesting